The Future is Generative AI
Generative AI has exploded over the past year with the experimentation and adoption of LLMs. The Generative AI industry will continue to grow exponentially, with citing the 2022 market size of $40 billion could grow to $1.3 trillion over the next 10 years. (Bloomberg Intelligence, 2023).
This accelerated growth can also be seen in open source. Github reported that between 2023 and 2024, there were over 137,000 new public Generative AI projects on their platform—a 98% growth increase in just one year. (Github, 2024) The signs clearly show increased developer interest and understanding of Generative AI's positive impact on application features and on helping developers build applications.
This increased interest and understanding is rapidly materializing into an explosion of an ecosystem of agents, proving that enterprises and start-ups across industries are betting on agents to drive efficiency, innovation, and growth.
Jaya Gupta on X post (10/31/24)
For some time, LLMs have proven valuable in assisting developers by automating repetitive coding tasks, improving productivity, and saving time. However, the growth of Generative AI extends far beyond LLMs. We’re starting to see the emergence of interconnected AI programs that integrate into our applications and act autonomously on our behalf to optimize how we work and reduce time to value. For example, Salesforce has announced Agentforce, an AI agent solution providing customers and employees with specialized, always-on customer success capabilities. (Salesforce, 2024) Also, crew.ai is a wholly dedicated platform for implementing and managing multi-agent workflows, and frameworks like Langchain are bringing agents to the forefront. (CrewAI, 2024; Langchain, 2024) These are just a few examples of this bet on agents coming to fruition.
Introducing Auth for GenAI
We are excited to announce Auth for GenAI, an upcoming Auth0 product for developers building applications with Generative AI, like chatbots and AI agents. This capability will enable developers to confidently work alongside these chatbots and AI agents to build easily and securely.
We have been working with experts, experimenting, and watching the industry closely to identify four requirements for successfully and securely building GenAI into your applications where identity is crucial. Auth for GenAI aims to solve all four requirements, helping development teams make their Generative AI apps production ready.
- Authenticate Users: User Authentication remains essential because Generative AI agents or applications still need to know who the user is.
- Call APIs on Users’ Behalf: AI agents connect to far more apps than a typical web application. However, agents don't need user interfaces; they only need APIs. As Generative AI apps integrate with more products, calling APIs on behalf of those users will become critical.
- Authorization for Retrieval Augmented Segmentation (RAG): Almost all Generative AI applications use RAG and feed information to AI models from multiple systems. To avoid sensitive information disclosure, all data fed to AI models must be data the user has permission to access.
- Async Interactions: AI agents may take hours or days to complete tasks or wait for complex conditions to be met. In those cases, humans will not wait for the AI agent to respond in front of a chat window.
Auth for GenAI will address those challenges through the following features:
Head to Oktane on Demand to watch the Keynote from Oktane this year- “Secure, Engaging, Developer-Friendly Customer Identity,” where we announced Auth for GenAI and showed a demo.
Join the Waitlist Now!
Head to demo.auth0.ai to try the demo. If you want to be the first to know when Auth for GenAI is available for Early Access, join the waitlist at auth0.ai. The code is also open source and is available on Github for immediate access.
We look forward to seeing what you will build with Auth for GenAI.
About the author
Shiven Ramji
President, Customer Identity Cloud
Shiv is an experienced product executive and builder obsessed with creating beautiful products. He is the President of Customer Identity at Okta, managing a $1B ARR business and overseeing the company’s product, data, security, and technology strategy and execution. Before Auth0 and Okta, Shiv was the SVP of Product at DigitalOcean, leading DigitalOcean’s products, pricing, and partnerships. Additionally, Shiv has held product leadership positions at global brands, including Amazon, NBCUniversal, LiveIntent, and The Nielsen Company. Shiv was the recipient of the 2023 Top Global CPO Award by the Products That Count community.
Beyond his current corporate focus, Shiv is deeply committed to fostering entrepreneurship and innovation, particularly in Africa. He is an active angel investor and startup advisor and also serves on the boards of Products That Count and Aiven.io.