Auth0’s vision is to free any consumer or SaaS application user to safely use any technology. This means giving developers the products that make building, deploying, and scaling applications easy. In the last few years, we’ve added more capabilities that allow developers to battle malicious attacks and attackers.
Today, we’re excited to announce the expansion of the Auth0 free tier and pricing plans. This makes it even easier for developers to defend against increasingly sophisticated attacks on their customers’ identities and build the next generation of applications securely and reliably.
TL;DR:
Our free plan now includes:
- 25,000 MAUs so you can scale.
- Unlimited1 Okta Connections & Unlimited1 Social Connections so users can easily access your app.
- A custom domain so you can fully brand your authentication.
- And more...
Our paid plans now include:
- 10 Organizations on B2C Plans and Unlimited1 on B2B Plans so you can better manage your customers and partners.
- Increased MFA offerings so you can mitigate the growing threat of AI-based attacks.
- The ability to get up to 15 Enterprise Connections in B2B Pro via add-ons, so you get more seamless integration across apps.
- And more...
Here’s All the Changes on Our New Free Plan
On the new Free Plan, we’ve increased the number of MAUs from 7,500 to 25,000. In addition, you now have unlimited1 social and Okta connections. You are also now able to add Organizations and Passwordless authentication to your apps, alongside configuring your own domain. With these updates, you can now scale your app to a larger audience with higher MAUs, enhance your brand identity with your own custom domain, and implement even more social features for your users, all while enabling your users' data to remain secure.
We’ve Also Got You Covered as You Grow Your Applications and Customers
Our new Essentials and Professional Plans have also expanded to help you scale and embed security in your app. Organizations are now included in every plan. Unlimited1 Okta connections are now included in all B2C and B2B plans. B2B Pro plans include 5 Enterprise Connections, plus you can add up to a total of 15. Both B2B and B2C Essential plans include custom signup/login. We’ve also increased MFA offerings: both Essentials plans now include Pro MFA, and our Pro plans now include Enterprise MFA. These updates enable you to have robust security, easily integrate applications with the Okta Workforce Identity Cloud, and better manage your users.
Below are the changes to our paid plans:
Bringing It All Back to You
We hope that these changes make it easier to build, deploy, and scale your app at your pace with the tools you need. If you’re an early-stage company, check your eligibility for our Auth0 for Startups program. We are also proud to offer preferential pricing for nonprofits—making the leading Identity service even more accessible.
Happy building.
Auth0 now; thank yourself later.
FAQ:
When will the new self-service plans be available?
- All plan updates listed here are available as of September 24th, 2024! Start your free trial here today.
Where can I learn more about this?
- Please visit our pricing page to learn more about our plan offerings. Our updated Terms of Service can be found here.
As an existing customer, how do I get access to the new features?
- If you're on a free plan, your entitlements will be automatically applied. If you're on an Enterprise contract, please reach out to your Auth0 account team and they will walk you through your changes.
What if I have multiple tenants on separate plans?
- Tenants will need to be grouped via Auth0 Teams.
What kind of support is available with these plans?
Don't worry, we've got your back in the same places you've come to expect.- Free plan: please reach out for support on the Auth0 Community.
- Paid plans: please submit a ticket via the Auth0 Support Center.
Why do I need to add my credit card details when adding a custom domain on the free plan?
- While a credit card is not required to use the free plan, you will have to add one in order to add a custom domain, purely for validation purposes to prove you are human. If you do enter your credit card information to add a custom domain, rest assured you will never be charged.
I’m an existing customer, but not on a B2C or B2B plan. How can I take advantage of the new plans?
- You will need to change to a new plan under subscriptions settings in your dashboard, whether you choose to move to the Free Plan or one of our Paid Plans.
About the author
Shiven Ramji
President, Customer Identity Cloud
Shiv is an experienced product executive and builder obsessed with creating beautiful products. He is the President of Customer Identity at Okta, managing a $1B ARR business and overseeing the company’s product, data, security, and technology strategy and execution. Before Auth0 and Okta, Shiv was the SVP of Product at DigitalOcean, leading DigitalOcean’s products, pricing, and partnerships. Additionally, Shiv has held product leadership positions at global brands, including Amazon, NBCUniversal, LiveIntent, and The Nielsen Company. Shiv was the recipient of the 2023 Top Global CPO Award by the Products That Count community.
Beyond his current corporate focus, Shiv is deeply committed to fostering entrepreneurship and innovation, particularly in Africa. He is an active angel investor and startup advisor and also serves on the boards of Products That Count and Aiven.io.