LONDON June 3, 2019 Auth0, a global leader in Identity-as-a-Service (IDaaS), today announced rapid customer growth in Northern Europe. In the last year alone, Auth0 has tripled its customer base in the region, signing on well-known enterprises Elsevier and Atea Norge; as well as prominent media leaders, such as TV 2 Danmark, broadcaster of the Danish "X-Factor" show; Danish Broadcasting Corporation; and Alma Media.
Northern Europe boasts the EU's top five most advanced digital economies, and the Nordic countries lead the world in paying for online news through subscription, membership, donations, or per-article payments, according to Reuters. The digitisation of the media industry in the region has created an urgent need for identity management, as media companies seek to reduce friction for their users to sign up and access content, and turn free users into subscribers.
"What if an extra 10 percent of visitors to your app or online publication decided to spend money with you? Identity makes this possible, giving companies the tools to streamline their login, collect first-party data, and personalise experiences for their customers, which drive additional revenue opportunities," said Steven Rees-Pullman, GM of EMEA at Auth0. "Northern European companies understand this value, and turn to Auth0 for a modern identity platform and a roadmap for getting started."
Danish Broadcasting Corporation (DR), Denmark's largest media company and producer of a broad variety of Danish content, uses Auth0 to authenticate users of their various video, audio, and live voting apps. Auth0 supported both the implementation and assisted DR in mapping out an identity strategy for the near-and far-term.
Auth0, a global leader in Identity-as-a-Service (IDaaS), provides thousands of customers in every market sector with the only identity solution they need for their web, mobile, IoT, and internal applications. Its extensible platform seamlessly authenticates and secures more than 2.5 billion logins per month, making it loved by developers and trusted by global enterprises. The company's U.S. headquarters in Bellevue, WA, and additional offices in Buenos Aires, London, Tokyo, and Sydney, support its global customers that are located in 70+ countries.
Racepoint Global for Auth0, EMEA
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