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Illustration created by Martín Díaz Colodrero.

EnBW Uses Auth0 to Improve its Customer Experience

Electric utility centralises identity management for several million customers

October 15, 2019

Illustration created by Martín Díaz Colodrero.

LONDON — 15 October 2019 — Auth0, a global leader in Identity-as-a-Service (IDaaS), today announced its partnership with German energy company EnBW Energie Baden-Württemberg AG (EnBW). EnBW is one of the largest energy companies in Germany and Europe and supplies around several million customers with electricity, gas, and water, as well as energy-related solutions and services.

Using Auth0, private and business customers of EnBW as well as its subsidiary, Yello, will be able to access several digital services quickly and securely with a single login, including the customer portal, "My EnBW" and the EnBW mobility+ app. The cloud-based identity solution helps EnBW consolidate its previously decentralised login interfaces and simplify the authentication process for customers. This not only increases EnBW's efficiency in managing identity for several million customers but also improves the customer experience. Auth0 complies with all GDPR regulations and stores data regionally in the Amazon Web Services (AWS) data centre in Frankfurt.

"Digital transformation is more than just an isolated project or the development of an app. Rather, it is a matter of laying a long-term technical foundation for improving proximity to the customer. By using the Auth0 solution, we are able to do just that. This enables us to offer a consistent customer experience across all digital services," says Florian Riedl, head of digitisation at EnBW. "Authentication is an important building block when it comes to customer experience. This applies not only to new customers but above all to existing ones."

"Organisations like EnBW use our solution to learn more about their customers' needs. This is an important differentiator in a highly-competitive market," said Steven Rees-Pullman, GM of EMEA at Auth0. "We're pleased to work with EnBW as they digitise their business and provide new services to their customers."

About Auth0

Auth0 by Okta takes a modern approach to customer identity and enables organizations to provide secure access to any application, for any user. Auth0 is a highly customizable platform that is as simple as development teams want, and as flexible as they need. Safeguarding billions of login transactions each month, Auth0 delivers convenience, privacy, and security so customers can focus on innovation. For more information, visit

Media Contacts:

Silvia Hänig

Mark Fowler
Racepoint Global for Auth0, EMEA
+44 (0) 77 1124 4113

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