The login experience is the front door to any online store and the first touchpoint many customers have with a retail brand. With Shopify's new Customer Accounts, merchants now have a powerful opportunity to upgrade the login experience with Auth0's enterprise-grade identity platform. This means Shopify merchants can now use Auth0 to manage login, signup, passwordless options, multi-factor authentication (MFA), and more, all while maintaining their Sign in with Shop experience.
This integration unlocks an entirely new level of security, customization, and extensibility for how enterprise retailers manage customer identity. For merchants migrating away from Shopify's Legacy Customer Accounts, there's never been a better time to adopt Auth0.
And integrating Auth0 is incredibly easy.
How Auth0 empowers Shopify's merchants
The identity landscape for modern retail brands is evolving. Shopify's Legacy Customer Accounts allows shoppers to log in using an email and password or via Multipass for certain enterprise setups. While familiar, this approach has limitations:
- Limited security: No built-in MFA or brute-force protection
- Limited login options: No passwordless or modern social login options
- Complex operations: No easy way to federate with workforce identity providers
Shopify recently rolled out its new Customer Accounts product, which supports external identity providers like Auth0 through OpenID Connect (OIDC). This shift presents a natural point for Shopify merchants to rethink their customer authentication experience and future-proof it with an enterprise-grade identity platform.
Auth0's identity platform is trusted by some of the world's largest retail brands to deliver both better security and seamless shopping experiences. With a native integration into Shopify's new Customer Accounts, enterprise retailers can implement a modern customer identity and access management (CIAM) solution that enhances security, strengthens customer loyalty, and supports long-term innovation.
Here are a few key benefits of using Auth0 as your identity provider:
Enterprise-grade security
- Built-in MFA (SMS, authenticator apps, WebAuthn)
- Attack protection including brute-force protection, bot detection, and breached password detection
- Flexible authentication methods, such as passwordless, username/password, and custom databases
Single sign-on (SSO) across all experiences
- Unify login across your Shopify storefront, customer support portals, and mobile apps for a consistent omnichannel experience
- Help ensure customers never have to re-authenticate unnecessarily, boosting satisfaction and conversion rates
Federation with Okta Workforce Identity
- Enable B2B or B2B2C models by connecting customer experiences with your corporate identity provider
- Ideal for wholesale programs, partner portals, or corporate purchasing
Global social and identity integrations
- Pre-built connectors for Google, Apple, Facebook, and many others, making sign-up seamless for customers worldwide
Brand-perfect login experience
- Fully customizable Universal Login
- Adaptable branding, language, and theming to match your storefront
Auth0 brings merchants a retail-focused approach to customer identity and makes the migration from Legacy Customer Accounts both easy and strategically advantageous.
The migration advantage
With this integration, Shopify merchants moving away from Legacy Customer Accounts can upgrade their customer logins to Auth0's modern, extensible authentication platform.
Here's why that matters right now:
- Seamless transition: Auth0's integration with Shopify's new Customer Accounts minimizes friction for customers during the switch. Customers will still be able to login with their Shop account, which they may already be familiar with.
- Immediate upgrade in capabilities: Merchants instantly gain MFA, SSO, federation, and advanced attack protection.
- Omnichannel by design: Adding new login methods, integrating AI agents, or linking multiple stores becomes much easier.
This provides merchants an opportunity to strengthen security, enhance customer relationships, and open doors to innovations in personalization and loyalty.
Setting up Auth0 is simple
Even with all these benefits, the technical setup is straightforward using Shopify's built-in support for OIDC.
For step-by-step instructions on how to connect Auth0 with Shopify, read our Tech Quick Start Guide.
Merchants can also enable Sign in with Shop from the Auth0 marketplace, allowing them to provide a similar experience with the added security of Auth0.
Example: Multi-brand retailer transformation
For retailers operating multiple consumer brands, each with its own Shopify store, plus a native app and a loyalty program site, Shopify's Legacy Customer Accounts required their customers to create separate logins for each property.
With Auth0, that same Shopify merchant can:
- Offer one universal login across all storefronts and digital properties
- Let customers register with existing profiles like Google, Facebook and Apple, among others, or with passwordless email codes
- Apply consistent MFA and fraud prevention across the ecosystem
- Roll out a more secure AI-powered virtual shopping assistant without rewriting identity code
- Maintain their Sign in with Shop experience
The importance of identity for retailers
Identity is the front door to your customer experience. As Shopify merchants migrate towards Customer Accounts, they can upgrade to a best-in-breed customer identity platform without disruption.
Auth0's integration with Shopify's new Customer Accounts delivers:
- Enterprise-grade security and compliance
- Seamless, SSO-powered experiences your customers will appreciate
- The agility your teams need to adapt to the next wave of retail innovation
Next Steps
- Read the Technical Blog: How to Connect Auth0 with Shopify: A Tech Quick Start Guide
- Download the Solutions Brief: Modern Identity for Shopify Retailers
- Configure Sign in with Shop: Auth0 + Shop marketplace integration