12.5x New User Growth Thanks to Social Logins
After launching social logins, Flo Health saw new-user sign-ups increase from 6% to 75%, and there was a significant reduction in churn during onboarding. “Before we integrated Auth0, registration was optional. Now, registration during onboarding is mandatory, and there is almost no churn during this process,” Chervony says.
Working with Auth0 has also allowed Flo Health to focus on improving the insights they provide to their users instead of managing authentication. “Some of the features we’ve created recently include a 3D baby model inside the app and advanced chatbots that help women understand why their cycle is irregular or regular,” Bugaev says. “Right now, we are shipping 10 production releases per day.”
In the future, Flo Health is excited about how Auth0’s platform will help the company provide health resources to more women through enterprise partnerships. “One of the reasons why we decided to go with Auth0 is that they support SAML integration for B2B2C cases, which is on our road map,” Bugaev explains. “Auth0 has the best-in-class solution here, which doesn't require a trade-off between user experience and security.”