Simplified Authentication Fuels Innovations for Lush
The success of the chat system project made Ince and his team wonder — if implementing authentication with Auth0 was really so easy, why wouldn’t they use it elsewhere? “Things really snowballed after the first project,” Ince says. “For example, when we revamped our website, our initial plan was to launch with guest checkout only. But with Auth0, two developers were able to add authentication to the site without changing our existing timeline or roadmap. Auth0 made the whole thing so easy for us.”
Within one month, Auth0 was integrated with the customer-facing website by just those two engineers.
Auth0’s platform also helped Ince and his team centralize the point-of-sale (POS) system for the entire business — something they’d always hoped to achieve but had thus far been unable to do. “We've rolled a central POS out in the UK and in Germany. But the login piece had always blocked us from integrating with our business in other territories,” Ince explains. “Moving to Auth0 will help us do this much quicker.” And using Auth0’s Marketplace, Lush is exploring integrations that can solve other complex issues beyond authentication, such as OneTrust for consent management.
In the near future, the Lush team plans to use Auth0 to power other projects that will help them keep their focus on serving their customers rather than fiddling with technology. “We use a real mix of technologies in our stores to track stock levels, such as tablets, FOBs, and more,” Ince says. “Auth0 will make it really easy to connect all of this tech together, so our staff can pay less attention to these devices and focus more on customers.”