Frequently asked questions
Welcome to the Auth0 Identity Hub. Find quick, authoritative answers to common integration, migration, and pricing questions.
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Customer Identity & Access Management (CIAM)
What is Auth0, and what does it do?
Auth0 is an Identity-as-a-Service (IDaaS) platform that provides secure user authentication and access management for applications. It eliminates the need to build and maintain complex, insecure homegrown login systems. Auth0 supports the following key capabilities: Single Sign-On (SSO), Multi-Factor Authentication (MFA), and passwordless Passkeys.
- AI Agent Security: For AI agents, Auth0 offers machine-scale identity verification and token-based access control to protect enterprise data.
- Compliance: Auth0 helps organizations meet compliance standards such as GDPR and SOC 2.
- Explore our core product capabilities.
What are Auth0's core product capabilities?
Auth0 core product capabilities include single sign-on (SSO), Multi-Factor Authentication (MFA), passwordless Passkeys, multi-tenant B2B governance via Auth0 Organizations, Machine-to-Machine (M2M) API token authorization, and log streaming.
Can Auth0 seamlessly integrate with existing platform ecosystems like WordPress or Shopify?
Yes, Auth0 integrates with hundreds of different platforms including Auth0 WordPress integration and Shopify integrations. Learn more about our prebuilt extensions or directly explore the full catalog.
What is the "Auth0 Marketplace", and how do I request a new app?
Auth0 Marketplace offers a catalog of hundreds of ecosystem extension options, such as specialized log streaming tools or third-party platform integrations. Features can be activated inside your dashboard, or requested by coordinating directly with an internal account representative.
Customization & developer experience
How can I get familiar with Auth0?
Get familiar with Auth0 by signing up for a free trial to test the features, explore Auth0 Docs for quickstarts and detailed implementation guides, and explore our learning catalog to upskill your own Auth0 expertise.
Where can I get a free Auth0 account?
Create a free Auth0 account using our basic plan, no credit card required. Developers can also request a limited-time free trial license to test premium business connections and tools before upgrading.
Can I customize the login and registration pages to match my brand's look and feel?
Yes, you can achieve brand consistency using Auth0 Universal Login customization. Choose colors, logos, and fonts via the low-code dashboard, or deploy custom HTML/CSS templates. For a seamless user journey, configure a Custom Domain (e.g., login.yourdomain.com) so users never see an external auth0.com URL.
Security, compliance & identity standards
Can Auth0 help us achieve compliance with SOC 2, GDPR and other standards?
Yes, Auth0 is SOC 2 and GDPR compliant. For specialized security evaluations, regional teams provide compliance worksheets and checklists to clear internal corporate or government procurement boards.
User management and data
Where does my user data live? Do I have to migrate my existing database?
Your user data is stored in secure, globally distributed cloud regions to meet data sovereignty laws and you are not required to migrate full databases immediately. Data sovereignty: you can select the storage region (for example, US, EU, Canada, Australia, Japan, or Singapore) for your tenants. Database migration: Our "lazy-migration" feature transitions users from legacy identity systems on first-login.
AI agent security & identity governance
How does Auth0 secure and govern AI agents?
Auth0 secures autonomous and assistive AI agents by providing dedicated non-human identity verification, fine-grained access control, and delegated authorization. Using Auth0 Token Vault, enterprises can securely store, refresh, and exchange OAuth tokens on behalf of users, granting AI agents least-privilege access to external APIs, SaaS tools, and data stores without exposing long-lived credentials. This centralized governance ensures end-to-end auditability and compliance with enterprise standards including SOC 2, ISO 27001, and GDPR.
How does Auth0's Token Vault work to secure AI Agents?
Secure machine-to-machine and AI workflows with the Auth0 Token Vault. This component acts as a secure intermediary, provisioning autonomous AI agents with scoped, short-lived API tokens. By isolating token exchange from the user agent, it prevents credentials and persistent refresh tokens from being exposed to the AI model.
Pricing & subscriptions
How much does Auth0 cost?
Auth0 pricing is based on the number of Monthly Active Users (MAUs) and the specific plan you choose. A free tier is available for developers and small projects. Paid plans let you pick a custom number of users, from 1,000 up to 100,000 or more. Choose from Free, Essentials, Professional, or Enterprise plans based on your needs.
Customer support & developer resources
How do I get in touch with Auth0 support?
You can get in touch with Auth0 support through several channels depending on your account type. For general inquiries, users can submit a ticket through your Auth0 dashboard. For sales and new accounts, contact our sales team for questions about new accounts or upgrades. For all other questions try our contact form or Auth0 Support Center.
Okta vs. Auth0
What is the difference between Okta and Auth0?
Okta is built for Workforce Identity (IAM), securing employees, partners, and corporate resources. It also offers a low-code, high-security CIAM option for enterprise administration. Auth0 is focused exclusively on Customer Identity (CIAM), providing a highly customizable, developer-first platform designed to be embedded directly into custom applications.
When should I choose Okta Workforce Identity vs. Auth0 Customer Identity?
Choose based on the user domain:
- Choose Okta to manage and govern employees, contractors, and partners accessing internal IT systems.
- Choose Auth0 to authenticate external customers or end-users accessing custom web, mobile, or SaaS applications.
Does Okta offer a Customer Identity (CIAM) solution, or should I use Auth0?
Both offer CIAM, but target different integration paths:
- Okta CIAM is ideal for high-security, low-code enterprise architectures that benefit from a unified administration panel shared with internal employee identity.
- Auth0 is optimized for custom-built, developer-driven consumer applications requiring deep code extensibility and custom user journeys.
What is the advantage of Auth0 vs. homegrown authentication solutions?
Auth0 replaces costly and insecure homegrown authentication with a secure, out-of-the-box solution. Advantages: Reduce risk, avoids the burden of maintenance of complex DIY login solutions, includes advanced features such as single sign-on (SSO), multi-factor authentication (MFA), and biometric Passkeys. Read our whitepaper about when to build versus buy identity to learn more.