What the SaaS?! Episode 5

Welcome to 'What the SaaS?!', the podcast for B2B SaaS leaders navigating the path to enterprise-readiness.

Every growing B2B company eventually hits a wall. You've found product-market fit, but suddenly your biggest deals are getting stuck in security reviews. Customers are asking for things like SAML, SCIM, and delegated admin—and you realize your simple login box has become a roadblock to growth.

Navigating the path to enterprise readiness requires more than just ticking feature boxes—it demands giving customers true operational independence. In this episode of What the SaaS, host Sheena Allen sits down with Bharg Sharma, Software Engineer at SafetyCulture, to explore how moving from manual SSO setups to Auth0’s self-service configuration transformed their enterprise onboarding. Discover how empowering IT admins to independently build, test, and activate their login flows reduced SSO support tickets by 60%, accelerated deal cycles, and fundamentally redefined what it means to be enterprise-ready.