Stop leaking revenue: Turn identity into a growth engine

Every leader wants to grow revenue and cut risk — but few think of customer identity as the lever that does both at once. New research from the 2026 Customer Identity Trends Report shows how leading organizations are using identity to remove customer friction, strengthen security, and build the foundation for AI-driven experiences.

Join Auth0 and PwC to unpack what separates high performers from everyone else: where they’re finding revenue opportunities, reducing risk, and what to fix.

What you’ll learn:

• Why existing login friction is a growth-killer, and how the introduction of AI agents makes frictionless authentication an immediate, must-have priority.
• How to defend against fraud and account takeover, and why the expanded attack surface from AI agents requires a new security model.
• The root cause of why 80% of AI initiatives are stalled: a critical alignment gap between leaders and developers on the role of identity infrastructure.