Building on Identity: How Can Customer Identity Management Drive Conversion and Retention?

A user’s experience will influence whether they convert, stay with, or abandon a brand. It only takes one frustrating experience for customers to make them leave a brand they love, which is directly connected to revenue. CIAM can address this core challenge, and marketing leadership can influence CIAM selection criteria by understanding (and sharing) how CIAM can drive conversion and retention, contributing to revenue gains.