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Consent Management as a Competitive Advantage

Consent Management as a Competitive Advantage

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Following in the footsteps of GDPR, the California Consumer Privacy Act (CCPA) takes effect on 1 January, 2020 with enforcement beginning on 1 July, 2020. Whilst many UK businesses brace for a shuddering blow, some are shrewdly viewing data privacy as a competitive advantage, using consent management to build trust and stimulate innovation.

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