“There is nothing more personal than the way we eat.”
Eugenio Minvielle, President and Founder of Innit Inc.
For some, cooking is joy. For others, it’s a direct route to burned pans.
Innit Inc. is making it easier for home chefs across the spectrum to enjoy reliably tasty meals. The app functions like a “GPS of the kitchen,” says Matteo Giavazzi, Director of Platform Partnerships. Home chefs get step-by-step direction from a familiar platform, but only as much as they need, says Principal Software Engineer Kevin Slattery, “We’ll be there when you need it. We’ll step back if you don’t.”
Being there also comes in the form of partnering with brands like Google, GE Appliances, LG Appliances, BSH (holding company behind brands like Bosch, Siemens, and Gaggenau), and most recently Electrolux to help create the smart, fully-connected kitchen.
While you don’t have to have IoT-connected devices to use Innit, they do give home chefs a strong edge, says Slattery. “If a professional chef is cooking a whole chicken, they’re going to go through maybe four, five, or six different steps while that chicken is in the oven. Through [our appliance partner’s] Wi-Fi connectivity, we can send four, five, six different commands seamlessly without any user interaction. And it’s honestly the best chicken I’ve ever tasted.”
But leveraging technology doesn’t automatically make everything simple. “Our hope is really to become the agnostic platform for the kitchen, where potentially all appliance manufacturers can join in. The ultimate goal is for consumers to be able to use a single app to control their entire kitchen,” says Giavazzi.
To begin simplifying the connected cooking experience, Innit needed fast and easy authentication to get users cooking instead of entering endless passwords.
“Our hope is really to become the agnostic platform for the kitchen, where potentially all appliance manufacturers can join in. The ultimate goal is for consumers to be able to use a single app to control their entire kitchen."

Matteo GiavazziDirector of Platform Partnerships