Consumer-facing Crypto Demands Consumer-focused Identity
Permission sits at the unique intersection of consumer banking and technology, and balancing the need for secure identity with a low-friction experience proved challenging. When Jensen discovered Auth0 via Google search, he quickly realized that Auth0 fit their need for a consumer-focused solution.
“We have a high-volume consumer-focused platform,” says Jensen. “Most enterprise identity vendors offered a platform with consumer features bolted on. But Auth0 was consumer-ready out of the box.”
Within two months, Permission had their Auth0 use case setup for their soft launch, and one month later, the solution went live alongside Permission’s platform.
Today, Permission users can securely sign up and log in to their accounts to manage their data permissions, view their activity, and redeem tokens. Permission has also enabled Auth0 MFA to add a layer of security demanded by today’s threat landscape. According to Jensen, the setup was like “flipping a switch” and is critical to protecting their users.
“The CEO and I discussed how MFA is important but a pain,” says Jensen. “But when he saw how easily it was implemented and how seamless the user experience was, that made all the difference.”