An international leader in the direct-to-consumer (DTC) wine industry, WineDirect processes millions of orders each year across the U.S., Canada, and Australia. Headquartered deep in the heart of California wine country with its technology operations based out of Vancouver, BC, WineDirect provides commerce, marketing, and logistics solutions to help wineries grow their businesses. These services have revolutionized many wineries which have traditionally focused on selling to customers within their own tasting rooms.
“WineDirect revolutionized winery ecommerce by consolidating all their sales channels – from tasting room to online shopping, email marketing and wine club – into a single platform,” says Devin Loftis, VP of Product at WineDirect. “We provide them with a comprehensive, 360-degree view of their customer base which enables them to provide better customer service and deepen their customer relationships. This in turn leads to increased revenue, customer retention and overall customer satisfaction.”
With 1,800 wineries counted among WineDirect’s members, Single Sign On (SSO) quickly became a priority. The company needed a solution that would allow customers at different levels of technology to easily integrate with the WineDirect platform. They also needed a scalable solution that would allow them to transition to a microservice-based approach as the business continued to grow.
“We needed to make sure that they were all secured through a standardized approach, and Auth0 really offers a good solution to that,” says Lucas Klaassen, Full Stack Web Developer with WineDirect. “It becomes the hub where users log in, how you generate secured tokens to talk to your services, and it offers a really nice way to connect to an existing user database.”
“WineDirect revolutionized winery ecommerce by consolidating all their sales channels – from tasting room to online shopping, email marketing and wine club – into a single platform."
Devin LoftisVP of Product