We’re excited to see you graduate from the Startup plan! Let’s walk through everything you need to know as you transition onto a new plan.
Before Your Plan Expires
Towards the end of your startup plan, account admins will receive email notices from the Auth0 for Startups team with details about the plan expiration date and next steps (which we’ll get into shortly). You will receive an email three months prior to the end of your plan, as well as two monthly reminders following that.
Please note: when the Startup plan expires, all Auth0 tenants on the Startup plan will be moved to the Free plan. While the Free plan may not have all the features and quotas that you currently need, it will allow you to temporarily continue using Auth0 with your current configuration until you upgrade your plan.
Selecting Your Next Plan
Before your plan expires, you should select which plan you want to switch to. You can base this decision on your current usage found on the Quota Utilization page. To check all of the pricing options, head to the Pricing Page.
The plan cannot be changed until after the Startup plan expires. If, for any reason, you need to change your plan prior to the expiration date, please contact the Auth0 for Startups team.

When Your Plan Expires
On the day that your plan expires, you will be automatically transferred over to the Free plan. This transition should not disrupt your current setup or your users. You will receive a notification of your decommission, at which point you can move onto the selected plan. If you decide to stay on the free plan, just keep in mind that it might not include all of the features you’re currently using. Please note the following possible changes:
- If you use features not included in the Free plan (for example, Pro MFA) or exceed Free plan quotas (such as Monthly Active Users), your tenant will be considered over quota. To resolve this, you will need to upgrade to a paid plan that fits your needs.
- The Free plan will display a small Auth0 watermark on your login page, which can be removed upon upgrading to a paid plan.
- You will be unable to modify certain features available on the Startup plan (for example, Custom Domains, Session Lifetime Limits) while on the Free plan. These features will continue to function, and you can modify them again once you move to a paid plan that includes them.
After Your Plan Expires
After your plan expires, you can activate your selected plan within your Auth0 Dashboard Settings in the Subscriptions tab. If you have multiple tenants, send us an email with the list of tenants you would like to have moved onto the plan, and our team will help set them up.

We’re here to support you so let us know if you have any questions! Learn more about Comparing Different Plans from Auth0 or reach out to our Sales team.
FAQs
Can I move onto a paid self-service plan before my startup plan’s expiration?
We ask that you wait until 10AM Pacific time on your startup plan’s expiration date before moving onto a paid self-service plan, as our team has to move you off the startup plan before you can make changes yourself.
Which plan should I choose?
We’ve put together this guide for comparing Auth0’s various plan options.
The Free plan has a usage limit of 1000 M2M tokens. Exceeding this on the Free plan can disrupt your users' experience. If you are using more than 1,000 M2M tokens each month, we recommend upgrading to a paid plan with a higher quota before hitting the 1,000 M2M token limit that is systematically limited on the Free plan. You can review your usage on the Quota Utilization page.
Why can’t I change the type of my plan on the Subscription Management page?
If your subscription type is listed as “Enterprise Agreement” on the Subscription Management page, you’ll need to wait until we move you off the startup plan before being able to select a new plan.
How will transitioning off the startup plan affect my Auth0 tenant?
The transition from the startup plan to the Free plan should not cause any disruption in service for your users. However, there are a few changes worth noting:
- If you’re using features that aren’t included with the free plan (for example, Pro MFA) or exceeding the quotas offered with the free plan (for example, Monthly Active Users), your tenant will be considered over quota. To resolve this, upgrade to a paid plan that best suits your use case and business needs;
- The Free plan adds a small watermark with the Auth0 badge on the bottom of your login page, which will be removed as soon as you move to a paid plan;
- The Free plan will prevent you from modifying certain features that were available on the startup plan (for example, Custom Domains, Session Lifetime Limits), but those features will continue functioning on the Free plan, and you will be able to modify them again as soon as you move to a paid plan that includes them.
About the author

Shreya Gupta
Developer Advocate, Startups
