Finding the Impossible Solution
Tedder continued researching options — and hearing that it just wasn’t possible.
“I researched this a long time and didn’t think there was a solution. I was on a fool’s mission to see if I could do it myself. I got 50% of the way there, and then Nico [Sabena] from Auth0 gave me free, crazy good support when I wasn’t even a customer, and we figured it out together,” he says.
Using their G Suite credentials to login to any locally-installed Office application, Auth0 checks if an account exists and if it doesn’t, creates an account in Office 365, confirms that everything is okay, then assigns the proper license. “Auto-assigning of licenses is not an option in Office 365,” says Tedder. “So you can do it programmatically [with Auth0], and all of this is seamless to the user.”
Tedder estimates that his team is saving an average of 10 minutes per new user since completely automating the onboarding process. Maybe not critical, he says, until you think of the impact at-scale. “As a company grows, if you’re 10 people this doesn’t matter, right? Ten people can remember a password, but when you’re 50, when you’re 100, when you’re 1,000, when you’re 10,000, forget about it. You have to get these manual steps out of your business, right?” he says. “There is literally — or very close to — zero support-burden now.”
Another benefit of easy onboarding is equally easy off-boarding. “I can click one button,” he says, “and they lose access to our entire world.
Going from a manual-touch to zero-touch implementation has lead to significant savings for Sprinklr. “Auth0 has saved us countless hours of manual work by federating logins and automating processes between systems that I never thought would integrate,” Tedder says.
The Auth0 solution also provides Sprinklr’s developers with easy-access to additional Microsoft products like Power BI or Azure, which use the same Office 365 online authentication. “We want to become more closely integrated with Microsoft, and this helps us easily blend our work and interaction with Microsoft,” Tedder says.