Case Studies

We’ve made our platform free for startups for a year

You’ve got better things to be worrying about than building identity. Let us take care of it, and you can focus on growing your business.

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Simple and flexible identity for startups

Simple and flexible identity for startups

Auth0 is bringing the convenience and security of the Auth0 Identity Platform to startup customers, so you can get your applications up and running quickly.Eligible startups get access to Auth0’s startup plan to help keep customer data secure and handle complex identity needs.

Why choose Auth0 to handle your startup’s identity needs?

Auth0 for Startups brings the simplicity, extensibility, and scalability of Auth0 to your startup – all free for one year.

Get your application to market faster

Get up and running quickly with pre-built flows and an easy-to-use dashboard.

Give your customers the best login box you can

Create secure, frictionless experiences that adapt to your changing needs, and which help you win and retain customers.

Comprehensive built-in features

Gain access to a rich feature set including SSO, MFA, and universal login to create frictionless, secure user access experiences.

Customize your identity solution

Meet the evolving needs of your ever-growing business with flexible authentication options and low and no-code extensibility features.

Eligibility requirements

To qualify for the free Startup program, startups must meet the following criteria:

  • Venture-backed with less than $5M in funding
  • Less than $1M in annual recurring revenue
  • Less than two years old

Note: Offer not valid for existing paid Auth0 customers (including both enterprise and paid self service plans) or startups that have previously been members of the Auth0 for Startups program.

Get started with Auth0 for Startups

Get started with Auth0 for Startups

The startup plan supports up to 100K monthly active users utilizing social, database, passwordless and custom connections. It includes the use of up to 5 enterprise connections, provides up to 100 organizations under the 'organizations' feature, and supports External Databases, Custom Domains, Pro MFA, and Enterprise Integrations.

Apply today →

See where other startups have been successful with Auth0

At Auth0, we support big ideas. Which is why we’re committed to growing our startup community. See how our startup partners are taking advantage of Auth0 to grow their business.


Most enterprise identity vendors offered a platform with consumer features bolted on. But Auth0 was consumer-ready out of the box.
Hunter Jensen
Hunter JensenCTOPermission.io
Permission.io case study →
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