An Authentication Solution Ready for Market in Just Weeks
One of the most important reasons A Cloud Guru chose to work with Auth0 was Auth0’s ability to build a reliable authentication solution that would be ready to hit the market in less than a month.
“When Sam Kroonenburg, one of the founders of A Cloud Guru, picked Auth0, it was because he built the first version of the platform in the space of three weeks,” says McKim. “He needed to get something out to market as quickly as possible, and you cannot build your own identity platform within that time period. Adopting Auth0 was a really good way to really rapidly get to market.”
Even if they had built it in house, McKim notes that the time and money involved would have been prohibitive.
“It would potentially be a team of maybe four to five people,” he says, explaining that each member of the team would lose at least one week of productivity per month just to maintain the system. “That team would approximately cost, I’m going to say, $550,000 AUD a year. It’s often, I think, underestimated how much does go into identity and some of those parts of the platform.”
Fortunately, A Cloud Guru has had little reason to reconsider the decision to use Auth0.
“Auth0 just works,” McKim says. “And we don’t have to worry about it too much.”
“He needed to get something out to market as quickly as possible, and you cannot build your own identity platform within that time period. Adopting Auth0 was a really good way to really rapidly get to market.”

John McKimVP of Product & Technology