We’ve overhauled our free and self-service B2B plans to help you ship at a lower cost. The new self-service B2B plans:
- Make it easy for you to get started with industry-leading B2B features for free:
- Self-Service Single Sign-On (SSO)
- System for Cross-Domain Identity Management (SCIM)
- One Enterprise Connection (EC).
- Provide you with purchase flexibility to configure Auth0 to meet your needs with new a la carte options like Enterprise Connections, Enterprise MFA, or M2M Tokens.
- Help ensure your costs only increase as your product grows.
Review the changes on our updated pricing page and start building today >>
Upgrades to our B2B Plans
Now included on the Free Plan:
- One Enterprise Connection (EC): Authenticate users in an external, federated identity provider (IdP) such as Azure AD, Google Workspace, PingFederate, and more.
- Unlimited* Okta Enterprise Connections
- SCIM: Automate user lifecycle management from the beginning
- Self-Service SSO: Allow your customers to manage their own single sign-on configurations.
* subject to system limitations

Now the Essentials plan includes add-ons for:
- Enterprise Connections: Add additional SSO connections as you grow your customer base.
- Enterprise MFA: Access advanced factors: WebAuthn and FIDO Security Keys, WebAuthn and FIDO Device Biometrics, Push Notification using Auth0 Guardian, Phone Message, and Email.
- Machine-to-Machine (M2M) Tokens: Secure your non-interactive service-to-service communications.

Our Professional plan continues to offer robust features so you can handle your complex use cases:
- Six Additional Tenants: for a total of 12
- Custom Token Exchange: enables applications to exchange their existing tokens for Auth0 tokens when calling the
/oauth/tokenendpoint.

Get Started Today
You now have the power to customize your entire journey with Auth0 from the first user to the millionth. Explore these new features and see how the modular pricing fits your roadmap:
- Review our updated pricing page
- Sign up and get started, or continue building
- Reach out to customeradvocate@auth0.com with any questions.
There are many barriers to shipping your product, but auth and comprehensive security should not be among them. We’re excited to see what you build.
About the author

Gareth Davies
Chief Product Officer, Auth0
